What does 2018 have in store for marketers: Industry predictions

Posted on January 2, 2018
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As 2017 comes to an end, it is time for those involved in the marketing industry to look forward to what the next 12 months could hold.

From the growing ubiquity of AI and machine learning to the game-changing GDPR, 2018 promises to be just as eventful as its predecessor.

We asked a range of industry professionals to gaze into their crystal balls and give us their predictions for what the new year has in store for marketers and brands.

AI and machine learning

Luka Crnkovic-Friis, CEO and founder of AI company, Peltarion:

“In 2018, AI will be used in e-commerce on a more global scale to identify the purchase habits associated with particular products, for example understanding shopping cart abandonment rates, resulting in smarter retargeting messages being sent to consumers.

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