4 myths about video social media marketing, debunked

Posted on October 10, 2017
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Social video is hot, and with good reason.

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More than 60 percent of marketers say they’re increasing their video marketing budget this year, and by 2021, video is projected to account for 82 percent of all internet traffic, according to Cisco.

Since it’s clearly here to stay, it’s time to debunk some common myths associated with social media marketing with video.

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