5 metrics to measure the success of Facebook videos

Posted on October 4, 2017
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Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture.

Why does video convert more? Simply stated, it’s more human. The movement more closely represents life. If it’s a video with people in it, faces give off emotional cues we understand and identify with.

As smartphones have become easily accessible across the world, real human connection is waning in some ways. We need human interaction, so how do we fill the void? Social media, my friend.

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