6 Ways to Track (and Beat) Your Competitors on Social
Posted on September 27, 2017
According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.
1. Be Intentional About Choosing Your Competitors
You think you know who your competitors are, but you might not be seeing the full picture. This depends on how you define competitors. There are two categories of competitors.
- Your direct competitors: These are the brands competing with you for dollars in the bank. They sell the same (or comparable) product or service.
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