6 web properties you can use to protect your branded search results (with real examples)

Posted on August 31, 2017
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Working at an agency that does a large amount of online reputation and crisis management, brand protection is always top of mind. I’ve written about how autocomplete is your brand’s true first impression, and that is still very much the case. What comes up when people search on your brand name also sheds light on your company’s reputation — even when those results aren’t from your own site.

If you aren’t actively working on what ranks for your brand name, you leave yourself exposed to potential damage from:

  • complaint websites that can start ranking for your brand name.
  • competitors who would see value in optimizing negative content about your company for search.
  • less-than-flattering reviews beginning to rank well for your brand name.

Keep reading on Search Engine Land

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