8 tips for getting social media ads right

Posted on January 3, 2018
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A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge.

As she vented her frustration, I wondered why the ads she saw were still so consistently missing the mark despite the great leaps in ad targeting technology. Surely there must be a better way for brands to reach audiences through social media.

Surprisingly, though almost two-thirds of social media users are irritated by the number of promotions that clutter their feeds, and 26 percent actively ignore marketing content, a whopping 62 percent follow at least one brand on social media.

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