Accelerating production — the modern digital marketing challenge
Posted on January 4, 2018
‘Digital’ has provided many large, well-established organisations with challenges as well as opportunities. It’s no secret that organisations aim to innovate, but they often struggle because they are lumbered with legacy technology. The tech that they invested in years ago no longer solves modern-day innovation challenges, which have moved on significantly.
Legacy tech particularly holds back large enterprises, where habits are hard to break, or ‘unlearn’. New businesses on the other hand typically have fewer established structures, processes and technologies. It’s here that the young can teach the old.
If well-established organisations can take a step back and unlearn their legacy digital business structures, they can make the steps to become digitally fit in an ever-transforming environment.
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