How advertisers can maximise true value from agency partners and adtech vendors
Posted on November 14, 2017
With a growing desire for a more open advertising ecosystem, the programmatic supply chain is coming under intense scrutiny to clarify where media budgets go, what is being bought, for how much and why.
Nearly half of all brands don’t trust a fifth or more of the data upon which they base media buying decisions, according to a recent Metamarkets report. So, how can buyers ensure that they are minimising risk of fraud, whilst maximising the safety and efficiency of their media spend?
Here are three recommendations:
1. Start with transparency
With the recent spate of news stories circulating in the press that don’t show signs of relenting anytime soon, it is totally understandable that brands are taking a closer look at their current suppliers and demanding transparent practices.
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