The AdWords 2x budget change: How’s it going?

Posted on January 9, 2018
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When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues.

It was a mixed bag. Many have had no issues at all. Others, well, it hasn’t been all roses. Here’s what I heard.

First, some of the good to neutral responses.

“Just like the previous 20 percent incarnation, this has produced no issues (210 accounts in our MCC). It all evens out just fine,” said Brett Dixon, director of DPOM. His agency hasn’t seen any negative impact from the change.

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