The age of SaaS: How sales is adopting marketing techniques
Posted on December 5, 2017
As businesses evolved from the mass-producing factories of the Industrial Age to the global, consumer-savvy forces they are today, so too have the techniques they’ve used to promote their products and services.
During the early half of the 20th century, companies believed it was necessary to show customers what they need but didn’t yet own – introducing us to the traveling encyclopedia sales rep cliche we’re all familiar with today.
But, as time continued and technology improved, consumers reacted less to hard sells and more to brands that seemed to understand their individual needs.
Eventually, marketing morphed into much of what we see today – data-driven analytics that create a narrow, personalized understanding of each customer to create targeted campaigns – while sales seemed to lag behind.
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