Telaria launches ‘first complete video ad platform’ for OTT

Posted on May 25, 2018

Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions. This is the first entry into ad ...

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What Is GDPR and How Will It Affect You?

Posted on May 25, 2018

The European Union’s General Data Protection Regulation (GDPR) goes into effect on Friday, and tech companies around the world are scrambling to make sure their operations comply with the stipulations. The general aim of the GDPR, originally passed in 2016, is to give internet users more control over their data and privacy. Facebook CEO Mark Zuckerberg is in fact traveling to Europe this week in part to discuss the new law with regulators....

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How to use domain names for marketing

Posted on May 24, 2018

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain name is versatile. Depending on the type of marketing campaign you’re running, you have the ...

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A Beginner’s Guide to Video SEO

Posted on May 24, 2018

The popularity of video content has increased dramatically over the last few years and it’s easy to see why; videos are engaging for all age groups which also makes them an important marketing tool. Businesses have developed dedicated video marketing strategies which generate more leads and boost sales. Video content is also being used by these same businesses to build a better brand experience and stand out from rest of the competition. ...

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2018: The year of influencer marketing for B2B brands

Posted on May 23, 2018

Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020, according to a 2017 study from the Association of National Advertisers and PQ Media. It’s not stated how much of that investment will come from consumer or B2B brands, but it’s clear that influencer marketing has become an integral piece of marketing programs today. For consumer companies, if you have a product or ...

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A Simple Introduction to Intrinsic Web Design

Posted on May 23, 2018

Every industry has its jargon, and almost its own language, in some cases. God knows web design has a lot of jargon, even if half of our made up phrases are fancy and nonsensical job titles. But for all of the silliness that comes with having to invent our own words and acronyms for things, jargon plays an important role: it allows us to communicate more efficiently with other designers and devs. Sometimes, the person who (more or less) comes ...

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GDPR: What it Means for Google Analytics & Online Marketing

Posted on May 22, 2018

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is no except...

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5 Best Real-Time Web Analytics Tools (2018)

Posted on May 22, 2018

When you own a website, there’s a lot you can learn about your visitors and their behavior on your site through web analytics. For that very purpose, there are web analytics tools. You can find certain open-source web analytics options and then there’s the famous Google Analytics. However, the deeper you get into the web business, the sharper statistics you require on your website – and from sharp, I mean real-time analytics. So, ...

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Are You Experiencing Social Marketing Malpractice? 6 Questions to Ask

Posted on May 19, 2018

Think about your most recent doctor’s visit. You likely shared your symptoms with the doctor, he performed an exam and then provided a detailed diagnosis. Well, what if your physician simply said “you’re fine” without any detail? You’d likely demand the further explanation to better understand your diagnosis. Your doctor could be the most competent in the world, but if he doesn’t provide you with the information you need to fully ...

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Facebook expands its list of marketing partners, while limiting what view tags can do

Posted on May 19, 2018

Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability and mobile app measurement (MMPs). The MMM solutions now available through Facebook’s marketing partner program represent a newly created ...

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