When-it-comes-to-marketing,-it-pays-to-think-like-the-big-guys

When it comes to marketing, it pays to think like the big guys

Posted on February 23, 2018

When it comes to marketing, size matters. Or does it? If you can’t beat the big guys with big budgets, it still pays dividends to think like them. Among the most intricate marketing feats tackled by mammoth brands are sweeping international product launches. International launches pose unique challenges in the cross-device era — challenges that call for unique solutions. Smaller brands can extract exemplars of consumer-centric, ...

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When-it-comes-to-marketing,-it-pays-to-think-like-the-big-guys

Facebook-is-removing-20-outdated,-redundant-ad-metrics

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Posted on February 23, 2018

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated. Removing reporting metrics Among the announcements made Thursday is the removal ...

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Twitter-takes-aggressive-steps-to-curb-spam-&-bot-activity-by-blocking-identical-actions-across-multiple-accounts

Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts

Posted on February 23, 2018

Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation apps to manage their Twitter activity. The site announced it is no longer permitting identical — or even substantially similar — content to be simultaneously posted from multiple accounts. It is also eliminating the ability for a user to simultaneously “Like” or “Retweet” a post or “Foll...

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How-to-Deal-with-Fake-Negative-Reviews-on-Google

How to Deal with Fake Negative Reviews on Google

Posted on February 23, 2018

Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team ...

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How-to-Deal-with-Fake-Negative-Reviews-on-Google

How to Optimize Your Google My Business Listing

Posted on February 22, 2018

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business ...

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Google AdSense launches new type of ad format that optimizes placements

Posted on February 22, 2018

Google AdSense rolled out Auto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto ads allow publishers to place ad code on their pages only once, toggling features on and off, without requiring code changes. Some ...

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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted on February 21, 2018

Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be ...

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Trust Science to Help You Build Your Personal Brand

Posted on February 21, 2018

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex -- compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the resources your brain allocates to processing what you see. It doesn't even matter whether you're particularly interested in the image you're ...

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The-Biggest-Mistake-Digital-Marketers-Ever-Made

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted on February 19, 2018

Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half. Maybe the joke’s on us digital marketers though, who ...

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The-Biggest-Mistake-Digital-Marketers-Ever-Made

The-state-of-ad-blocking

The state of ad blocking

Posted on February 19, 2018

The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent. Google’s controversial decision to enable an ad-blocker by default in the version of Chrome went live last week, and inevitably reignited the conversation. In fact, the ...

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