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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Posted on December 13, 2017

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down ...

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Content Syndication: More Than a Traffic Boost

Posted on December 13, 2017

I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans preparing for the apocalypse, and more. One of the Frontline programs, however, proved to be prophetic. I didn’t ...

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Is Bing Ads better value for marketers than AdWords?

Posted on December 11, 2017

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think. Microsoft’s search engine holds a 25% market share in the UK, amounting to around 896 million monthly searches. Importantly, the engine has seen a 43% year-on-year market share growth, all of which makes it an important channel for paid search. New research by MediaVision suggests that Bing could ...

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Facebook will (finally) shift to viewable-only organic reach counts for Pages next year

Posted on December 11, 2017

More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet. Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a person’s screen — in early 2018, according to a Facebook spokesperson. When the company announced in November 2016 that it would ...

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YouTube Director app no longer available after only 6 months since its launch

Posted on December 8, 2017

Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to access unfinished work, so please make sure to wrap up and publish your videos soon. The YouTube Director’s ...

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Majority of consumers say they would stop doing business with companies following a data breach

Posted on December 8, 2017

The majority of consumers say that they would stop doing business with a company once it experienced a data breach, according to a new survey by digital security company Gemalto. The company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. 70% reported that they would end their relationship with a business if it experienced a serious data breach. 69% do ...

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Why your end-of-year marketing strategy should focus on repurposing and re-engagement

Posted on December 8, 2017

As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering the time and effort it takes into producing something entirely new? However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is a huge misconception ...

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Email marketing: marketers are driving in the slow lane

Posted on December 8, 2017

On any given day, it is estimated that 269 billion emails are sent. This number is expected to rise significantly, as corporate and domestic users continue to embrace this powerful communication channel. From the birth of Hotmail in the ‘90’s, email marketing has grown exponentially in terms of size and sophistication. However, a recent report commissioned by Emailcenter and carried out by One Poll has revealed that although email ...

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Agency secrets for a great Twitter strategy

Posted on December 6, 2017

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone for your entire Twitter strategy. Your brand voice should be fresh and original, convey your brand’s message, ...

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Pinterest rolls out chatbot, native features for Facebook’s Messenger

Posted on December 6, 2017

Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform debuted a chatbot for the Facebook-owned messaging service and a new way for people to interact with pins shared on Messenger. Both moves make it possible to use Pinterest within Messenger without needing to use Pinterest outside of Messenger. That may sound cannibalistic, but it may also help Pinterest convert Messenger’s users ...

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