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Is Facebook preparing to tax influencer marketing campaigns?

Posted on August 21, 2017

Influencer marketing is now a billion-dollar business. And despite challenges like disclosure rules and fraud, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media. Currently, influencer marketing is one of the few digital channels in which brands don't have to pay the dominant players for access to an audience. Yes, there are agencies that help ...

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4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

Posted on August 21, 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget. Others were due to an industry that is undergoing rapid change. ...

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Facebook will penalize fake videos in latest news feed algorithm update

Posted on August 21, 2017

However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked image that opens a site you didn’t want to visit is worse. So is trying to watch a video that’s not actually a video but just a single static image. Facebook thinks so, too, and is taking steps to reduce the visibility of both types of fake videos on its social network. Facebook’s news feed ...

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Quora launches retargeting for advertisers

Posted on August 21, 2017

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network. It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage of Quora’s recent integration with customer data platform Segment. Advert...

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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

Posted on August 18, 2017

Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative. It ...

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SEO case study: Zero to 100,000 visitors in 12 months

Posted on August 18, 2017

You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m ...

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Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Posted on August 18, 2017

Last night, Google sent email notifications via Google Search Console to site owners that have forms on web pages over HTTP. These pages will be marked as not secure in Chrome 62 starting in October 2017. This is not a new notification. Google warned us of this a few months ago. Google said, “Beginning in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and ...

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The Perfect Blog Post Length and Publishing Frequency is BS

Posted on August 18, 2017

So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that somewhere between 2,350 and 2,425 words is the ideal length, so that's what you should aim for. I ...

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What Every Marketer Should Know About Color Theory

Posted on August 17, 2017

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even outside the realm of social media and into print marketing. Prospects hold on to colored business cards 10 times longer than ...

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An introduction to customer research

Posted on August 17, 2017

Regardless of if you work in a multinational FMCG company, the financial sector, a not-for-profit or a start-up, the customer is the most important stakeholder in every decision your business makes, so talking to a few of them seems like a pretty smart idea. Of course, when it comes to conducting customer interviews, sending out surveys and collating insights, method overrules madness. Employing some fundamental principles and ground ...

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