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Marketing and BD focus is key to law firm success

Posted on September 20, 2017

A number of law firms have been able to notably outperform their peers even though the overall large law firm market is experiencing flat to little growth - by their use of marketing, business development and technology. The report from the Thomson Reuters Legal Executive Institute suggests that investments in areas such as business development, marketing and technology may be a key factor defining the higher-performing firms. The 2017 State ...

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6 Undeniable Signs You Need to Invest in Video

Posted on September 20, 2017

It’s 2017, and video is still dominating the marketing scene with no signs of going anywhere. If video marketing is not very prominent in your strategy, then here are a few warning signs you need to watch. If any of the points in this article apply to your business, you need to invest in video! 1. Your Conversion Rate Is Dipping Likes on social media are good, website visits are better, but conversion rates are the elusive pot of gold we ...

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The 4 Essential Stages to a Successful Content Marketing Campaign in 2017

Posted on September 19, 2017

How can you ensure that your content marketing campaigns get the results you need them to? It’s not enough to just create great content – a strong campaign requires planning, strategizing, in order to achieve the best possible results. In this blog post, I’m going to talk about the 4 essential stages of every successful content marketing campaign: 1. First things first: set your content marketing goals The first step that you should ...

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How to be an Agile Marketer in a Martech World

Posted on September 19, 2017

Have you ever wondered why exactly the lion is the king of the jungle? Because of its appearance? Its size? Or its role in the jungle and the pride? The crème de la crème of all beasts are usually agile. Lean. Mean. Quick. Quick moves. Forceful impact. What would happen if this kind of agility permeates into every level of your marketing? An agile process in marketing endeavors to maximize existing company resources, gives a more ...

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How to Capture Your Audience With Social Videos

Posted on September 19, 2017

Traditional marketing + modern media = modern advertising. While this formula is still dominant (YouTube’s ads pop out before or even in the middle of a video), the cost makes its use limited to big companies that have the extra budget. Small-to-medium businesses, however, need not fret. There are cheaper alternatives to TV and radio ads in the form of social videos. These may actually be better than more traditional options because ...

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The 10 Most Effective Law Firm Marketing Techniques

Posted on September 19, 2017

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients. What you'll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 marketing partners and marketing professionals in the professional ...

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Why Video Holds the Key to Authentic Community Building

Posted on September 18, 2017

It’s no secret that paid media is failing. With the rise of savvy consumers and the prevalence of ad-blocking technology, traditional paid media models are simply no longer viable. Instead, brands are increasingly turning to content as the go-to solution for media advertising. Content marketing positions products and services uniquely within informative and entertaining content that a consumer will not only relate to, but also seek out. As ...

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Why You Should Be Focusing on Customer Retention, Not Acquisition

Posted on September 18, 2017

The allure of the “new” is unmistakable. In fact, a study shows that it’s part of our psychological makeup to believe that new must always equal improved. It is only natural to be continually on the lookout for ways to lure the next potential customer, but focusing too hard on acquisition may be to your detriment. As sales departments clamor for more resources to cultivate more outreach, the question should be: What about those ...

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Why Segmentation is Vital to Your Marketing Success

Posted on September 18, 2017

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s little-used beyond the realm of email marketing. Let’s take ...

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The 10 Most Effective Law Firm Marketing Techniques

Posted on September 18, 2017

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients. What you'll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 marketing partners and marketing professionals in the professional ...

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