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How to Win with Facebook Video: 7 Useful Tips for Beginners

Posted on November 23, 2017

What started as an intranet for gossip in a college campus has become one of the greatest success stories of all time. So much so that there’s a movie directed by David Fincher on that story. And now, it’s one of the prolific social platforms for brands to cater to their audiences creatively. Yes, Facebook it is! Facebook has always followed people’s internet trends and the very latest addition to Facebook Videos is a ‘Watch’ ...

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Social media is not a marketer’s silver bullet – it is only part of the solution

Posted on November 23, 2017

Social media has never been a quick fix. Marketers are constantly questioned in their purposes when using particular social media channels or marketing methods. More than this, the core goal of every social media activity is questioned. Too many marketers have unclear or ineffective objectives for their campaigns and many businesses seem to think they must ‘do’ social media without understanding why. Why do you want to do social ...

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Are you Safe? 3 Data Security Essentials Marketers Can’t Afford to Ignore

Posted on November 22, 2017

Customer data is the holy grail of the modern marketing function, which is why it makes for such a tempting target. But it’s not just the anonymous hacking networks that companies have to worry about. Governments and even trade bodies are now tightening the net on data security. 3 Key Areas of Data Security for Marketers: Dealing with internal and external threats Building customer trust Compliance Dealing with threats ...

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What you need to know about Facebook’s new ad transparency

Posted on November 22, 2017

One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there was no way for that woman to know what you were saying to men. But all that is changing. Facebook ...

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Why CFOs should care about predictive marketing analytics

Posted on November 21, 2017

The role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it. 73% of finance leaders say they’ve been more engaged with strategy over the past two years; financial management is no longer the CFO’s sole domain: “Finance 2020 - tomorrow’s digital finance organisation - is a radical departure from the status quo. It deals in analytics and forward-looking decisions to create value ...

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SEO + UX = Success

Posted on November 21, 2017

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This new reality means that elements of user experience (UX) have been rolled into SEO best practices. How easy is your site to ...

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How Google Gives Us Insight into Searcher Intent Through the Results

Posted on November 20, 2017

When Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. This week we're going to chat about how Google is giving us ...

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The future of the iPhone for Advertisers

Posted on November 20, 2017

At the time of its launch Steve Jobs described it as “a revolutionary mobile phone and a breakthrough internet communications device”. Apple claimed it would completely redefine consumers relationships a mobile phone. And they weren’t wrong. The iPhone is arguably the device that kick-started the smartphone market, and put smart devices in everyone’s pocket – which in turn has revolutionised the jobs of marketers. However, ...

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Facebook officially launches mobile app, educational site for video creators

Posted on November 17, 2017

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according to Facebook. Similar to YouTube’s Studio app, Facebook’s Creators app is ...

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Why businesses need to use live video for every marketing strategy

Posted on November 17, 2017

Live video must be considered one of the most, if not the most, engaging mediums for communication. In 2016, Facebook found that users watched live content three times longer than pre-recorded video. Images can be eye-catching and text can be compelling, but they cannot facilitate the type of engagement generated by live streams. The interactivity of live video strengthens the relationship between a brand and its followers. It has ...

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