LinkedIn-launches-autoplay-mobile-video-ads

LinkedIn launches autoplay mobile video ads

Posted on October 17, 2017

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time. Advertisers can upload videos ...

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LinkedIn-launches-autoplay-mobile-video-ads

Where-some-see-data-suppression,-Facebook-says-it-was-only-following-privacy-policy

Where some see data suppression, Facebook says it was only following privacy policy

Posted on October 17, 2017

An article appearing in The Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect what actually happened. The company explained it ...

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Where-some-see-data-suppression,-Facebook-says-it-was-only-following-privacy-policy

How 3 Serious Brands Engage Humanly on Social Media

Posted on October 13, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing.  What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can ...

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Apple’s-anti-tracking-tool-restricts-Facebook’s-ability-to-follow-people-around-the-web

Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web

Posted on October 13, 2017

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added to its Safari web browser on desktop and mobile can disable Facebook’s ability to track people who ...

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Apple’s-anti-tracking-tool-restricts-Facebook’s-ability-to-follow-people-around-the-web

LinkedIn-connects-sales,-marketing-tools-for-B2B-advertisers-to-target-leads,-accounts

LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts

Posted on October 12, 2017

LinkedIn is linking together its sales and marketing products for the first time. As a result, B2B marketers will be able to more easily target their ads on the Microsoft-owned, business-centric social network to new leads and existing accounts. Among a sweep of updates to LinkedIn’s Sales Navigator sales management tool, businesses will be able to connect the tool to LinkedIn’s self-serve ad-buying tool, LinkedIn Campaign Manager, ...

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LinkedIn-connects-sales,-marketing-tools-for-B2B-advertisers-to-target-leads,-accounts

What-Facebook’s-(reported)-video-chat-device-could-mean-for-its-ad-business

What Facebook’s (reported) video chat device could mean for its ad business

Posted on October 12, 2017

Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a dramatic impact on the way users — and potentially marketers — engage with the social platform. According to Bloomberg sources, one product is a standalone voice assistant in the vein of the Amazon Echo and Google Home products. The other is a video chat device with a 13- to 15-inch touchscreen that ...

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What-Facebook’s-(reported)-video-chat-device-could-mean-for-its-ad-business

Law-Firm-Content-Strategy-Scale-Your-Thought-Leadership,-Increase-Your-Marketing-Qualified-Leads

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

Posted on October 11, 2017

We all understand the concept of the sales funnel. It’s big at the top, where the mass marketing happens – and it is narrow at the bottom, where leads have been qualified and developed into legitimate business opportunities. So, it makes sense that increasing the number of people entering the funnel at the top naturally increases the potential number of qualified leads at the bottom. This should be a key content strategy focus for ...

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Law-Firm-Content-Strategy-Scale-Your-Thought-Leadership,-Increase-Your-Marketing-Qualified-Leads

Why-your-social-media-audience-is-critical-for-content-marketing

Why your social media audience is critical for content marketing

Posted on October 11, 2017

If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think plays the biggest role in determining whether strangers to your brand will reshare your content? As the clickbaiters say, “The ...

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Why-your-social-media-audience-is-critical-for-content-marketing

The-Death-Of-Law-Firm-Cross-Selling

The Death Of Law Firm Cross-Selling

Posted on October 10, 2017

Based on extensive quantitative and qualitative research, law firms – at every size from one-person boutiques to firms with hundreds of lawyers and everything in between – if they have been in business for a decade or more are likely sitting on millions and, in many cases, million upon millions of dollars in potential revenue from their current and former clients. The complication is that relatively few lawyers or law firms are taking ...

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The-Death-Of-Law-Firm-Cross-Selling

4-myths-about-video-social-media-marketing,-debunked

4 myths about video social media marketing, debunked

Posted on October 10, 2017

Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More than 60 percent of marketers say they’re increasing their video marketing budget this year, and by 2021, video is projected to ...

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4-myths-about-video-social-media-marketing,-debunked