Instagram-cements-its-place-as-an-influencer-marketing-hotspot-in-2017

Instagram cements its place as an influencer marketing hotspot in 2017

Posted on January 17, 2018

Influencer marketing really came into vogue in 2017. While the principle of utilising famous people to sell your products is nothing new, the concept has undergone a major evolution in the last few years as it merged with social media. Instagram has positioned itself right at the heart of this growing section of digital marketing. As a mainly picture-based network with around 800 million users (as of September 2017), it is perhaps no ...

Read More

Instagram-cements-its-place-as-an-influencer-marketing-hotspot-in-2017

Is-Facebook’s-New-Direction-Advertiser-Friendly

Is Facebook’s New Direction Advertiser Friendly?

Posted on January 17, 2018

Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will Facebook show? That question may have just been answered. Facebook announced a music industry partnership, which may offer clues to a part of Facebook’s new strategy: entertainment content.  This makes sense in context of Facebook’s official statement that: “Many creators ...

Read More

Is-Facebook’s-New-Direction-Advertiser-Friendly

Survey-66-of-consumers-want-brands-to-take-social-and-political-positions

Survey: 66% of consumers want brands to take social and political positions

Posted on January 17, 2018

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being apolitical might look like insensitivity or tacit support for objectionable conduct or positions; taking a stand risks alienating “the other side.” This is the essence of the challenge: how to navigate an increasingly tribal environment and appeal to the broadest possible audience. All of that is made ...

Read More

Survey-66-of-consumers-want-brands-to-take-social-and-political-positions

Twitter-hits-back-again-at-claims-that-its-employees-monitor-direct-messages

Twitter hits back again at claims that its employees monitor direct messages

Posted on January 17, 2018

Twitter is pushing back against claims made by conservative activist group Project Veritas that its employees monitor private user data, including direct messages. In a statement to media outlets, it said “We do not proactively review DMs. Period. A limited number of employees have access to such information, for legitimate work purposes, and we enforce strict access protocols for those employees.” Earlier this week, Project Veritas, ...

Read More

Twitter-hits-back-again-at-claims-that-its-employees-monitor-direct-messages

How-instant-gratification-is-the-key-to-successful-customer-engagement

How instant gratification is the key to successful customer engagement

Posted on January 15, 2018

What is the biggest benefit of your application? Why should a customer download it? What is the main reason for not staying at the home screen level and going deeper into the solution? Each product is focused on its main value that may attract the user’s attention, encourage clients to visit the solution and check out all parts thereof. In gamification, the biggest value the user gets is appreciation - for how good they are, for the things ...

Read More

How-instant-gratification-is-the-key-to-successful-customer-engagement

Facebook-announces-big-changes-to-its-news-feed

Facebook announces big changes to its news feed

Posted on January 15, 2018

Facebook chief Mark Zuckerberg has announced a major change of focus for the social media giant’s news feed. In a post on his personal Facebook page, Zuckerberg said that posts from businesses, brands and media will carry less weight. Instead, the company will look to give prominence to content that encourages “meaningful interactions between people” such as conversations between friends and families. The changes are due to begin ...

Read More

Facebook-announces-big-changes-to-its-news-feed

The-5-Most-Effective-SEO-Tactics-Right-Now

The 5 Most Effective SEO Tactics Right Now

Posted on January 12, 2018

There are thousands of tactics that can be deployed as part of a tailored SEO strategy. In this post, I will share five SEO tactics that are working most effectively for me – and that you can start implementing today. I have looked to avoid any overly covered tactics so that this article brings something fresh to your current strategic approach to delivering SEO. Hopefully you’ll find plenty of practical advice to help get you ...

Read More

The-5-Most-Effective-SEO-Tactics-Right-Now

Facebook-Feed-Changes-–-What-Businesses-Can-Do-Next

Facebook Feed Changes – What Businesses Can Do Next

Posted on January 12, 2018

Mark Zuckerberg announced major changes to the Facebook news feed that will affect the reach of businesses, brands and media. The goal of the change is to encourage more discussion between friends and families. Zuckerberg predicted that the change will definitely affect the reach of businesses, brands and media. Mark Zuckerberg’s announced: “I’m changing the goal I give our product teams from focusing on helping you find relevant ...

Read More

Facebook-Feed-Changes-–-What-Businesses-Can-Do-Next

5 content distribution strategies for 2018

Posted on January 11, 2018

I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog ...

Read More


6-Ways-Bing-Ads-Will-Improve-Your-PPC-Strategy

6 Ways Bing Ads Will Improve Your PPC Strategy

Posted on January 11, 2018

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to using this PPC platform in your paid search strategy. 1. Not Everyone Uses Google Statistics show that in April 2017, Microsoft Bing handled 22.8 percent of all search ...

Read More

6-Ways-Bing-Ads-Will-Improve-Your-PPC-Strategy