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5 ways to balance technical & non-technical SEO

Posted on August 14, 2017

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results. And you know what? That basic purpose of technical SEO hasn’t changed. As black hat ...

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How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Posted on August 11, 2017

You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches. I created the content to fill a gap I observed in my research – nothing existed that was all encompassing ...

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Eight effective examples of email sign up forms

Posted on August 11, 2017

According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week. But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place. So, what exactly makes someone want to opt in to a brand email or newsletter? Here’s a look at some of the best examples of big ...

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How Stronger SEO Helps Your Website Convert Better

Posted on August 11, 2017

The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually there’s a pretty powerful interplay between SEO and driving sales online. Search engine ...

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What are customer personas and why are they so important?

Posted on August 11, 2017

Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, socio-economic status and so on. What is less common is the practice of creating customer personas. However, as highlighted in Econsultancy’s Content Strategy Best Practice Guide, personas can be one of the most effective ways of bringing this customer ...

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The rise of micro-influencer marketing

Posted on August 11, 2017

When it comes to social media followers, sometimes less is more. It might seem inefficient to target people with 10,000 followers rather than those with a million, but micro-influencer campaigns can reap huge PR and marketing benefits. Some call it “the new frontier of marketing.” Micro-influencers have more followers than most people—typically in the 1,000 to 100,000 range—but fewer than celebrities and established luminaries ...

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Facebook bans advertisers, Pages that disguise links violating its rules

Posted on August 11, 2017

Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting back against advertisers and Page owners that link to sites that violate Facebook’s rules but hide those links from Facebook’s reviewers. In the past, these offenders would disguise the actual destination of the link attached to an ad or post, or they would come up with ways to dupe Facebook’s ...

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Are You Making the Most Common Marketing Mistake?

Posted on August 11, 2017

The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog, she runs a Friday series where she interviews speakers that she represents. She interviewed me recently, and I thought I’d post it here as well, as the topics are relevant for Convince & Convert readers. What’s the most common marketing mistake companies make? Every marketer in the ...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted on August 11, 2017

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by ...

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Posted on August 11, 2017

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work. It’s like how commercials on TV yell at everyone, yet speak to no ...

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