10-facts-about-rich-results-that-all-SEOs-should-know

10 facts about rich results that all SEOs should know

Posted on January 10, 2018

As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth. Below, I’ll cover everything you need to know about rich results going into 2018. 1. Structured data is generally used to obtain rich results Structured data is coded within your page markup and is used to provide information about a ...

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Google-Local-Search-5-Things-You-Need-to-Do-to-Rank-Now

Google Local Search: 5 Things You Need to Do to Rank Now

Posted on January 10, 2018

This is a sponsored post written by Pro Rank Tracker. The opinions expressed in this article are the sponsor’s own. Google is constantly changing their algorithms to deliver more relevant search results for every user. Recently, Google announced another change to ensure that search results are even more local and more relevant. As part of the recent update, Google has changed their method of labeling country services. So instead ...

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Convergence-communique-Designing-your-story-based-on-media-and-message

Convergence communiqué: Designing your story based on media and message

Posted on January 9, 2018

“Once upon a time…” That is how most stories begin – and many of the stories that began with those four words are fairy tales, fantasies, or make-believe narratives. Some, however, are based on true events. What about your story? How would you define your business story? A fairy tale? A fantasy? An autobiography? Fiction, non-fiction, sci-fi, biz-fi… or none of the above? The correct answer to this question is determined not ...

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The-AdWords-2x-budget-change-Hows-it-going

The AdWords 2x budget change: How’s it going?

Posted on January 9, 2018

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed bag. Many have had no issues at all. Others, well, it hasn’t been all roses. Here’s what I heard. First, some of the good to ...

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How-to-reverse-engineer-your-online-advertising-strategy

How to reverse-engineer your online advertising strategy

Posted on January 8, 2018

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because the messaging resonates with them. If you have the same messaging on your landing page, that should resonate with these users and cause them to convert, ...

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How-Facebook’s-video-ads

How Facebook’s video ads’ watch time compares across formats

Posted on January 8, 2018

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular video ad experience on mobile. Instead, there is a variety of unique experiences, each requiring a different approach,” wrote Facebook’s head of ads and ...

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Unsolicited-Advice-How-to-Avoid-4-Content-Marketing-Blunders

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Posted on January 5, 2018

Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk). I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails ...

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3-Creative-Ways-to-Give-Your-Content-Efforts-a-Boost

3 Creative Ways to Give Your Content Efforts a Boost

Posted on January 5, 2018

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts I've seen that many, many folks in the SEO world, of course, naturally, are investing in ...

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Apple-Developer-Program-fee-waivers-are-now-available-for-nonprofits,-schools-and-government

Apple Developer Program fee waivers are now available for nonprofits, schools and government

Posted on January 4, 2018

Apple announced today it will begin allowing select publishers to waive the membership fees associated with its App Developer Program. Specifically, the new fee waivers will be offered to “nonprofit organizations, accredited educational institutions, and government entities,” says Apple. For starters, the waivers will be available in the U.S., but the company had said in December it plans to make them available to more markets over ...

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Accelerating-production

Accelerating production — the modern digital marketing challenge

Posted on January 4, 2018

‘Digital’ has provided many large, well-established organisations with challenges as well as opportunities. It’s no secret that organisations aim to innovate, but they often struggle because they are lumbered with legacy technology. The tech that they invested in years ago no longer solves modern-day innovation challenges, which have moved on significantly. Legacy tech particularly holds back large enterprises, where habits are hard ...

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