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Facebook will let brands target ads to people who RSVPed to their Pages’ events

Posted on August 17, 2017

The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which originated as a way for brands to convert their existing customer bases into an audience to target on Facebook and has expanded to doing the same for brands’ followings on Facebook and Instagram. The move to add event RSVPs to its suite of ad-targeting options is a way for Facebook to reward businesses that use its events feature ...

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Strategic SEO Decisions to Make Before Website Design and Build

Posted on August 17, 2017

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink your business model, because currently you are not providing any significant value.”...

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How to Rank in Google Image Search

Posted on August 16, 2017

When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Today's episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. Image SEO basics: Look, there are a couple of things that we should discuss before we even get into that. First ...

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24 Experts Share How to Avoid Big Mistakes in Content Marketing

Posted on August 16, 2017

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” Regardless of their future value, these teachable moments can also be problematic and painful in the moment they occur. ...

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Google’s big gamble on ad blocking and why you should care

Posted on August 16, 2017

You click a link to an article or blog post. The page takes an extra second to load, and you already know what to expect: chaos. Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and it starts blasting terrible music of its own accord. Breaking a sweat, hand shaking, you pause the video. And then the entire article is taken over by another thing. What is ...

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Launching a New Website: Your SEO Checklist

Posted on August 16, 2017

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. 1. Keyword to URL map for your content...

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Blog Post Ideas: Maximize Your Reach with the Right Topics

Posted on August 16, 2017

So let's start with the goals of a blog and then what an individual post needs to do, and then I'll walk you through kind of six formats for coming up with great ideas for what to blog about. But generally speaking, you have created a blog, either on your company's website or your personal website or for the project that you're working on, because you want to: Attract a certain audience, which is great. Capture the attention and ...

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Key To Your Digital Success: Web Analytics Measurement Model

Posted on August 16, 2017

There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Losers don't. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. At the end you'll also find ...

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Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Posted on August 16, 2017

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners ...

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Should SEOs Care About Internal Links?

Posted on August 16, 2017

So let's start by talking about some of the things that are true about internal links. Internal links, when I say that phrase, what I mean is a link that exists on a website, let's say ABC.com here, that is linking to a page on the same website, so over here, linking to another page on ABC.com. We'll do /A and /B. This is actually my shipping routes page. So you can see I'm linking from A to B with the anchor text "shipping routes." The ...

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