Convergence communiqué: Designing your story based on media and message

Posted on January 9, 2018
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“Once upon a time…” That is how most stories begin – and many of the stories that began with those four words are fairy tales, fantasies, or make-believe narratives. Some, however, are based on true events.

What about your story? How would you define your business story? A fairy tale? A fantasy? An autobiography? Fiction, non-fiction, sci-fi, biz-fi… or none of the above?

The correct answer to this question is determined not by how you define your story, but by how your client or customer (the reader) interprets your story.

Is your story a narrative or a sales pitch?

Is your story, your narrative, a best seller? Does your story bring new and ever-expanding revenue to your business (or at the least actionable leads)? Does it support your marketing plan?

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