Creators should look to blockchain to monetise digital video content

Posted on February 13, 2018
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Content creators know that video can drive discovery, discussion, and consumption in authentic and innovative ways where other forms of content can fall short. These videocentric, highly-engaged audiences are highly prized by brands and publishers alike. They are influencers, they have disposable income and their appetite for compelling stimuli is insatiable.

Creators that can reach these audiences are in an incredible position to generate revenue from those brands, if they can align a brand with the right content and the right audience in a way that delivers influencer value as well as monetary value.

Where YouTube was once the leader and trend-setter of all things video, we’re seeing blockchain-based platforms and technology driving a period of evolution. These new technologies are pushing video towards decentralised marketplaces allowing everyone – users, advertisers, publishers and content creators – to win the monetised-video game.

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