Facebook Feed Changes – What Businesses Can Do Next

Posted on January 12, 2018
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Mark Zuckerberg announced major changes to the Facebook news feed that will affect the reach of businesses, brands and media. The goal of the change is to encourage more discussion between friends and families. Zuckerberg predicted that the change will definitely affect the reach of businesses, brands and media.

Mark Zuckerberg’s announced:

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

Meaningful Discussion and Facebook’s News Feed

The focus of this change is nearly identical to the Facebook news feed change announced in 2016. It too was designed to bring friends and family together. The major difference this time is that Facebook has abandoned it’s previous goal to show content that informs and entertains.

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