Facebook makes it easier for advertisers to reach people internationally

Posted on November 15, 2017
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Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make it easier.

On Tuesday, Facebook rolled out new features to lower the barrier for brands to advertise internationally. The four new features span an option to streamline campaigns aimed at audiences that speak different languages to tools that can be used to find audiences that may be in many different places.

While Facebook’s new features are aimed at helping brands boost their businesses internationally, their aim is also to help Facebook’s international business. While 88 percent of Facebook’s monthly audience is outside of the US and Canada, roughly half of its ad revenue — 48 percent — comes from ads targeted to people in the US and Canada.

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