Facebook outlines its advertising principles to show it has them

Posted on November 30, 2017
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Over the past year, Facebook’s advertising business has been derided for many reasons. For being used by Russian entities to attempt to sway last year’s US presidential election. For enabling discrimination against minorities, a violation of federal housing law. For offering ways to target ads to self-identified members of hate groups. And then there are the myriad measurements errors the company has disclosed.

After all the light shed on the dark side of Facebook’s ad business, the company is trying to shift the spotlight to the bright side, countering the examples of how its platform can and has been misused with an itemized list of how the company governs its use.

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