Is Facebook preparing to tax influencer marketing campaigns?
Posted on August 21, 2017
Influencer marketing is now a billion-dollar business.
And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media.
Currently, influencer marketing is one of the few digital channels in which brands don’t have to pay the dominant players for access to an audience. Yes, there are agencies that help facilitate deals between brands and influencers, as well as influencer marketing platforms that largely automate transactions. And some brands even ink deals directly with influencers.
But running an influencer marketing campaign on Facebook or YouTube, for instance, doesn’t require a brand to pay Facebook or Google.
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