Facebook refunds advertisers for mobile video ads played out of view

Posted on November 10, 2017
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Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook.

The two new errors involved mobile videos, including video ads, that played while out of view and resulted in Facebook incorrectly charging advertisers. The company has informed the affected advertisers that they will be issued credits as reimbursement for the incorrect charges. A Facebook spokesperson confirmed the errors and refunds on Monday.

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