Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Posted on November 28, 2017
Facebook is internally testing a tool that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger, a Messenger spokesperson confirmed on Tuesday after TechCrunch first reported the news.
Based on screen shots published to Twitter by The Next Web’s Matt Navarra, Facebook’s tool, called Messenger Broadcast, appears to be a self-serve interface for Messenger’s weeks-old Broadcast API.
Last year, Messenger introduced a subscription feature for certain businesses, such as news publishers, to be able to send messages to multiple people simultaneously. Then, earlier this month, the Facebook-owned messaging service unveiled its Broadcast API for businesses to automate these message blasts, which are limited to only reaching people who have an open conversation with a business on Messenger.
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