Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not

Posted on February 13, 2018
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Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available.

Facebook has been gradually rolling out the pre-campaign placement lists that were announced in June 2017 and expects to make them available to all managed advertisers by the end of Q1 2018, according to a company spokesperson. Facebook does not currently have a timeline for when the lists will become available to all of its more than 6 million advertisers, including those buying ads through its self-serve ad-buying tools, the spokesperson said.

According to the spokesperson, Facebook is reviewing the lists to make sure they accurately account for the publishers in its monetization programs before making them widely available.

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