A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

Posted on February 14, 2018
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Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook.

Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust and provide safer surroundings for advertisers during a talk at the IAB’s annual leadership meeting in California on Monday. He also threatened to take action and stop advertising on the platforms unless they make changes: “Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society.”

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