Homepages Rarely Convert Because These 6 Elements Are Often Ignored

Posted on August 29, 2017
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No, this headline isn’t clickbait.

This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons.

I’m not going to rehash what you already know about homepages.

You are a smart marketer. You already know a homepage is your website’s front door. It’s where most of your customers expect to find the #1 thing you do that can solve a specific problem for them.

Okay, enough talk. Here are six homepage elements you’re probably overlooking that are costing you conversions:

Keep reading on Kissmetrics

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