Influencers vs. thought leaders and the rise of image analytics

Posted on August 28, 2017
Share Button


Let’s start with a question: Are influencers and thought leaders the same? I’ve found myself thinking about this quite a bit recently, and the easiest answer I can provide is “no.” They’re different — and this wasn’t always the case.

Whenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the most impact for their efforts in that medium. As the prevalence of technology and social networks grew, we created equally uncreative names to call these new-media unicorns.

First were the early adopters, or “adapters” for those who really didn’t get it.

Keep reading on Marketing Land

Share Button