Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads
Posted on October 11, 2017
We all understand the concept of the sales funnel. It’s big at the top, where the mass marketing happens – and it is narrow at the bottom, where leads have been qualified and developed into legitimate business opportunities. So, it makes sense that increasing the number of people entering the funnel at the top naturally increases the potential number of qualified leads at the bottom.
This should be a key content strategy focus for your teams as they plan initiatives for the new year.
As you gather metrics for your year-end report to leadership, let’s say you find you held one webinar a quarter and attracted 150 registrants each, for a total of 600 potential leads.
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