LinkedIn launches autoplay mobile video ads

Posted on October 17, 2017
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LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada.

The video ads will autoplay and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time.

Advertisers can upload videos through the Campaign Manager, their Company Page or their Showcase Page and promote them with a Sponsored Content campaign. Audience targeting options will be the same as for all other LinkedIn ads, including the Matched Audiences option.

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