When marketing to people you think you know, don’t be blinded by your own POV

Posted on August 30, 2017
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I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was OK to look right at the eclipse as it approached totality. The risk was deceptive — it seemed as clear as day (or rather, dark as night) that I could trust my senses to look straight up.

Good thing I had external data to contradict my sensory assumptions! But as I was thinking about it on the way home, I realized this experience reminded me in a way of something I’ve often noticed about marketing technology to developers (or to anyone, really).

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