Message to email marketers: Show me something different in 2018

Posted on December 27, 2017
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I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that are a creative delight and a data-driven joy to open.

And every year, I get disappointed.

That ol’ Christmas letdown continues

Once again, I’m seeing the same old stuff in my inbox. The same old irrelevant emails. They might look a little prettier, but most of them still don’t show me that the marketers who sent them have any idea about who I am, what I want or how they value me.

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