Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Posted on August 11, 2017
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You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.

Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you.

So speaking to them as if they’re one mass audience doesn’t really work.

It’s like how commercials on TV yell at everyone, yet speak to no one, at the same time.

Winning conversions and boosting your sales is all about delivering the right message to the right person at the right time.

Keep reading on Kissmetrics

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