Are you Safe? 3 Data Security Essentials Marketers Can’t Afford to Ignore

Posted on November 22, 2017
Share Button


Customer data is the holy grail of the modern marketing function, which is why it makes for such a tempting target. But it’s not just the anonymous hacking networks that companies have to worry about. Governments and even trade bodies are now tightening the net on data security.

3 Key Areas of Data Security for Marketers:

  • Dealing with internal and external threats
  • Building customer trust
  • Compliance

Dealing with threats

From Target and T-Mobile to Staples and Equifax, data breaches in recent years have demonstrated that even multi-billion-dollar enterprises aren’t secure. Few things hurt a company as much as a widely publicized security breach. Data security is no longer just an IT issue, it is a core business issue.

Keep reading on Martech Advisor

Share Button