What Snapchat’s major redesign and algorithmic feed means for marketers

Posted on December 4, 2017
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Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks.

The redesigned Snapchat does away with the Stories tab and divvies it up between a friends-only feed of Stories and private messages and an everyone-else feed of Snapchat-curated Stories from celebrities and publishers as well as the app’s original shows and Our Stories collections.

The Friends tab replaces the Chat tab that had lived on the left side of the app, and the everyone-else Discover tab merges the previously separate Stories and Discover tabs into a single tab on the right side.

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