The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Posted on November 27, 2017
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans.
Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising as interactive ads are finally coming into their own.
A number of companies are on the forefront of interactive ads — also called engagement or immersive ads. These companies are rethinking the standard banner, using 360-degree video, augmented reality (AR) and virtual reality (VR) in advertising experiences that aim to get users engaging with ads beyond just clicking through to go to a website or download an app.
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