The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Posted on November 27, 2017
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With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans.

Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising as interactive ads are finally coming into their own.

A number of companies are on the forefront of interactive ads — also called engagement or immersive ads. These companies are rethinking the standard banner, using 360-degree video, augmented reality (AR) and virtual reality (VR) in advertising experiences that aim to get users engaging with ads beyond just clicking through to go to a website or download an app.

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