How Stronger SEO Helps Your Website Convert Better
Posted on August 11, 2017
The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks.
Most people think that’s all SEO can do, but actually there’s a pretty powerful interplay between SEO and driving sales online. Search engine optimization, when done properly, can have the added benefit of improving site conversions. Increasingly, search engines value usability and truly outstanding content. And as it happens, users value those same things (even if they wouldn’t necessarily articulate it that way).
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